Precision 1 Koncepts is proud to be featured in an article on the S&S Activewear website, highlighting our commitment to sustainability in the fashion industry. According to recent insights, 68% of fashion-conscious consumers prioritize sustainability when purchasing apparel, and 38% actively seek sustainable clothing. Our younger clientele, particularly Millennials and Gen Z, are driving this trend. They are passionate about environmental activism and prefer brands that align with their values.
During the pandemic, Precision 1 Koncepts began fulfilling merch stores for influencers and brands on TikTok, noticing a significant demand for sustainable products. Owner Keith Burwell highlighted how showcasing sustainable samples and organizing eco-friendly giveaways at events sparked considerable interest and engagement among customers. At Precision 1 Koncepts, we are committed to meeting this growing demand by offering high-quality sustainable apparel options that resonate with our eco-conscious buyers.